Nestled just outside the historic heart of Gruene, Texas, The Villa has quickly become a standout destination for locals and visitors alike. Once known primarily as a wedding and event venue, The Villa has undergone a remarkable transformation, emerging as a vibrant bar and live music hotspot that captures the spirit of the Texas Hill Country. Whether you’re seeking an evening of cool tunes, creative cocktails, or a laid-back spot to unwind, The Villa delivers an experience that’s both memorable and uniquely Gruene.
A New Era for The Villa
In May 2024, The Villa entered a new chapter under fresh ownership, shifting its focus from private events to a lively, community-oriented bar and music venue3. This evolution has brought with it an expanded schedule, with doors opening at 4 p.m. on weekdays, 3 p.m. on Fridays, and as early as noon on weekends. The Villa now boasts live music nearly every day of the week, often featuring multiple acts from Thursday through Sunday, making it a go-to spot for music lovers in New Braunfels and beyond.
Eddie P – 04-29-2025 – The Villa – Outside Patio Area with TV
Atmosphere: Rustic Elegance Meets Modern Comfort
Step onto the grounds at 1190 Gruene Road and you’ll find yourself immersed in a setting that’s both rustic and refined. Originally designed as a winery, The Villa retains its Tuscan-inspired charm, with exposed beams, stained concrete floors, and custom scroll iron gates that evoke a sense of old-world elegance. The venue sprawls across an acre of beautifully landscaped grounds, complete with grapevines and native Texas plants, offering postcard-worthy views and a peaceful escape from the bustle of daily life.
Inside, the full bar is modern and inviting, with ample seating and a breezy, open-concept layout. The real magic, however, happens outdoors: a spacious patio and breezeway provide comfortable seating, cooled by industrial fans and shaded from the Texas sun. Here, guests can sip their drinks, listen to live music, and even spot the occasional deer frolicking in the nearby vineyard.
Drinks: Craft Cocktails, Local Brews, and More
The Villa’s bar program is as creative as it is approachable. From classic cocktails to inventive new creations, there’s something to please every palate. The menu features expertly crafted drinks like the Jalapeño Paloma and the Morpheus (for gin enthusiasts), as well as a standout Wo-Manhattan and a Gold Fashioned that rivals the best in town. Each cocktail is beautifully presented, with thoughtful garnishes and bold flavor combinations that set The Villa apart from your typical bar experience.
Beer lovers and wine aficionados will also find plenty to enjoy, with a rotating selection of local brews and a curated wine list that pays homage to the venue’s roots as a winery. Prices are reasonable, with most craft cocktails around $12-a fair trade for the quality and presentation on offer.
Eddie P – 04-29-2025 – The Villa – Outside Seating
Live Music: The Heartbeat of The Villa
Music is at the core of The Villa’s identity. With free live performances five days a week, the venue has established itself as a hub for local talent and touring musicians alike. The lineup spans genres and styles, ensuring there’s always something new to discover. Whether you’re catching an acoustic set on a Wednesday evening or dancing to a full band on the weekend, the energy is infectious and the sound quality top-notch.
Family and Pet Friendly at The Villa
Unlike many bars, The Villa prides itself on being both family and pet friendly. Dogs are welcome on the patio, and it’s not uncommon to see families with children stopping in for a quick refreshment or to enjoy a bit of live music. This inclusive atmosphere makes The Villa an ideal spot for gatherings of all kinds, from casual meet-ups to special celebrations.
Eddie P – 04-29-2025 – The Villa – Inside Seating
Service and Hospitality
The Villa’s staff is known for their warmth and hospitality. Bartenders are knowledgeable, approachable, and always ready with a recommendation or a friendly chat. Little touches-like offering food coupons for nearby eateries-showcase a commitment to guest satisfaction that keeps people coming back.
Events, Sports, and More
Beyond drinks and music, The Villa serves as a community hub, hosting trivia nights, pool and darts tournaments, and other special events15. Sports fans will appreciate the venue’s status as a local headquarters for catching the big game, with plenty of screens and a lively atmosphere.
A Gruene Gem Worth Discovering
Whether you’re a longtime New Braunfels resident or just passing through, The Villa offers a taste of everything that makes Gruene special: historic charm, creative drinks, live music, and a welcoming community spirit. Its transformation from a private event space to a premier public venue has breathed new life into the property, making it a must-visit destination in the Texas Hill Country.
So the next time you’re in Gruene, skip the ordinary and step into The Villa-where every visit is an occasion to drink, gather, and groove.
Eddie P – 04-29-2025 – The Villa – Inside Bar
Frequently Asked Questions
What type of music can I expect at The Villa?
The Villa hosts live music five days a week, featuring a mix of local and touring artists.
Expect a variety of genres, from acoustic sets to full-band performances, with multiple acts on weekends.
Check the event schedule on their website for details.
Is The Villa family and pet friendly?
Yes! The Villa welcomes families with children and is pet friendly, with dogs allowed on the spacious outdoor patio. It’s a great spot for casual gatherings.
What are The Villa’s hours?
The Villa opens at 4 p.m. on weekdays, 3 p.m. on Fridays, and noon on weekends.
What drinks are available at The Villa?
The Villa offers craft cocktails (like the Jalapeño Paloma and Gold Fashioned), local beers, and a curated wine list.
Are there non-music events at The Villa?
Absolutely! The Villa hosts trivia nights, pool and darts tournaments, and is a great spot to watch sports on multiple screens.
See the latest event lineup at drinklokal.com.
