Mark your calendars, New Braunfels! The most colorful, vibrant, and heartwarming event of the year is just around the corner…Dia de los Muertos!

On Saturday, October 19, 2024, from noon to 10:00 p.m., our beautiful downtown will transform into a spectacular celebration of life, culture, and community for the Annual New Braunfels Dia de los Muertos Festival!

A Festival That Brings Us Together

Hosted by the New Braunfels Chamber’s Hispanic Business Alliance, this free, family-friendly event is more than just a festival – it’s a testament to the rich tapestry of our community. As we honor Hispanic culture and traditions, we’re also creating new memories and strengthening the bonds that make New Braunfels so special.

Imagine the streets filled with the aroma of delicious food, the sound of lively music, and the laughter of children and adults alike. With an estimated 10,000+ attendees, this year’s festival promises to be bigger and better than ever!

Dia de los Muertos: A Feast for the Senses

Your senses are in for a treat! Here’s just a taste of what you can expect:

  • Live Music and Dancing: Three stages will feature an incredible lineup of performers. From the traditional sounds of mariachi to the upbeat rhythms of cumbia, there’s something for everyone!
  • Delicious Food: With 25-30 food vendors, your taste buds will thank you. From traditional Mexican dishes to creative fusion cuisine, come hungry!
  • Arts and Crafts: Browse through unique creations from approximately 60 arts and goods vendors. Whether you’re looking for jewelry, artwork, clothing, or those iconic flower crowns, you’re sure to find something special.
  • Kids’ Activities: The little ones will have a blast with games, prizes, and even clay skull making!
  • Face Painting: Transform into a beautiful calavera or choose from other festive designs.

Calling All Vendors and Artists to Dia de los Muertos!

Are you a local business owner or artist? This is your chance to shine! We’re currently accepting applications for vendors and entries for our art contest. Imagine showcasing your creations to thousands of festival-goers – it’s an opportunity you won’t want to miss!

Artists, get your brushes ready! Our art contest is a highlight of the festival, with categories for both adults and students. Your masterpiece could be displayed in our dedicated art exhibit and even win prizes!

More Than Just a Festival – It’s a Community Investment

Here’s something to make your heart sing – the funds raised from this fantastic event go directly towards scholarships for local high school seniors. By participating in the festival, you’re not just having a great time; you’re investing in the future of our community!

Practical Tips for a Fantastic Festival Experience at Dia de los Muertos

  • Parking: While there’s plenty of parking available downtown, consider carpooling or arriving early to snag the best spots.
  • Cash is King: While many vendors accept cards, it’s a good idea to bring cash, especially for those irresistible beer tickets!
  • Comfort is Key: Bring folding chairs or blankets for seating, and don’t forget sunscreen and water to stay comfortable throughout the day.
  • Furry Friends Welcome: The festival is pet-friendly, so feel free to bring your leashed companions!

Understanding Dia de los Muertos

While the festive atmosphere might remind you of Halloween, Dia de los Muertos is a unique celebration with deep cultural roots. Originating in Mexico and Central America, this tradition is all about celebrating life and honoring loved ones who have passed on.

Keep an eye out for beautiful ofrendas (altars) decorated with marigolds, sugar skulls, and photos of departed loved ones. These aren’t meant to be sad – they’re colorful celebrations of life and memory!

Join the Dia de los Muertos Celebration!

From the Walk of Remembrance procession to the vibrant performances on multiple stages, every moment of the New Braunfels Dia de los Muertos Festival is an opportunity to create lasting memories with family and friends.

This is more than just an event – it’s a celebration of our community’s diversity, creativity, and spirit. It’s a chance to honor traditions, create new ones, and come together in a way that only New Braunfels can.

So, mark your calendars, spread the word, and get ready for an unforgettable day of culture, community, and celebration. We can’t wait to see you there, New Braunfels!

Remember, the New Braunfels Dia de los Muertos Festival is on Saturday, October 19, 2024, from noon to 10:00 p.m. in Downtown New Braunfels. It’s an event you absolutely don’t want to miss!

¡Nos vemos en la fiesta! (See you at the party!)