Santa's Ranch: A Magical Holiday Experience

Welcome to Santa’s Ranch

Santa’s Ranch in New Braunfels offers a captivating holiday experience. Families enjoy the enchanting drive-thru light display and cherish the chance to build lasting traditions while exploring dazzling Christmas displays.

Touring the Ranch

Visitors experience a drive through over a mile of winding roads, surrounded by 3 million lights and animated Christmas displays. The light exhibition captures the holiday spirit and is among the finest in Texas.

This drive-thru is open every evening from November 1st until Jan 4th. On weekends, guests can stay an extra hour, soaking in more festive cheer.

Stopping at the concession stand is a must, with treats like hot chocolate and kettle corn adding warmth to the experience.

Creating Memories

Santa’s Ranch has become a beloved family tradition for many. The light show and festive atmosphere provide an ideal backdrop for lasting holiday memories.

Families have the option to purchase a season pass for unlimited entries, making it a go-to spot for the season. Picking up a special souvenir helps keep the memories vivid.

Children and adults find joy in the dazzling displays, while the comfort of their own vehicle ensures a cozy outing, even on crisp winter nights.

The tradition continues to grow with each visit, leaving an indelible mark on all who attend.

Savor the Season

Visitors to Santa’s Ranch can explore a delightful array of holiday treats that capture the spirit of the season. From sweet to savory, there’s something for everyone to enjoy.

Kettle Corn is a must-try. Its sweet and salty flavor makes it a popular choice among guests.

This homemade treat can be found at the concession stand, where it is freshly popped for each visitor to savor.

For those looking to warm up, Hot Chocolate provides the perfect comforting beverage.

This isn’t just any hot chocolate—it’s homemade and crafted with care, ensuring a rich and creamy experience that warms you from the inside out.

The Concession Stand offers a variety of holiday treats. In addition to kettle corn and hot chocolate, guests can find other seasonal snacks that add to the festive experience.

These offerings are more than just food and drink—they’re a part of the holiday tradition at Santa’s Ranch. The right snacks and drinks can make the holiday experience even more memorable.

Families visiting the Ranch often find themselves making new memories as they enjoy these holiday treats together.

The simple joy of sharing kettle corn and sipping hot chocolate adds a special touch to the festive outing.

Whether it’s the crunch of kettle corn or the soothing warmth of homemade hot chocolate, these tasty highlights make a visit to Santa’s Ranch truly special.

Drive-Thru Concession Stand at Santa's Ranch

Drive-Thru Concession Stand, photo courtesy of Santa’s Ranch

Visiting Procedures and Perks

Santa’s Ranch is a popular holiday destination in New Braunfels, offering a mesmerizing drive-thru light display. Visitors can experience a mile of sparkling lights and animated exhibits. The attraction is well-known for its eye-catching decorations and festive atmosphere.

Operating Hours:

Sundays to Thursdays: 6 p.m. – 10 p.m.
Fridays and Saturdays: 6 p.m. – 11 p.m.

Tickets are priced per vehicle, making it an excellent option for groups. The entry cost is $37 plus tax.

For those planning multiple visits, a season pass offers unlimited entries for $74 plus tax.

Upon arrival, guests are advised to remain in their vehicles throughout the tour. This ensures safety and allows everyone to enjoy the enchanting displays comfortably. The well-marked path guides visitors smoothly through the exhibit.

In addition to the lights, Santa’s Ranch provides other festive treats. Indulging in homemade hot cocoa is highly recommended. This warm beverage is perfect for sipping as you take in the sights, adding to the overall enjoyment.

Frequently Asked Questions

Santa’s Ranch is a festive attraction featuring Christmas lights, family activities, and more. Below are answers to common questions about visiting the ranch.

What are the ticket prices for Santa’s Ranch?

Tickets for Santa’s Ranch are priced at $37 +tax per carload. This allows everyone in the car to enjoy the light displays without additional charges per person.

How can I purchase tickets for Santa’s Ranch?

Tickets can be bought online or at the entry gate. Purchasing tickets in advance online is recommended to avoid long lines.

Where is Santa’s Ranch located?

Santa’s Ranch is located in New Braunfels, Texas.

Visitors from San Antonio & New Braunfels: Go North on I-35, exit 197. Take turnaround at Posey Rd. Stay straight on Frontage Road for 1 mile.

Visitors from Austin & San Marcos: Go South on I-35, exit 199. Stay straight through Posey Rd. intersection. Continue straight on Frontage Rd. for 1 mile.